OnLive

Gretchen Eichinger

VP Product and Marketing

Gretchen brings extensive experience in digital media and cloud computing, providing vision and leadership to drive new product development, marketing initiatives, business performance, and profitability. As OnLiveā€™s VP of Product and Marketing, she leads product roadmap planning and product releases, guides user experience/user interface designs, and provides strategic direction on marketing and communications for games and enterprise.

Prior to OnLive, Gretchen spent five years with Microsoft, working on the Xbox business and Zune where she was responsible for strategy and business planning for content and online services. She also directed competitive analysis, consumer research, and identified product requirements and features across multiple platforms including game consoles and mobile devices.

Prior to Microsoft she was responsible for Third Party Relations at Sega for Dreamcast and with Sony for PlayStation 1. She has also worked for startups and as an independent consultant for games publishers and an online retailer. Gretchen began her career with The 3DO Company.