Batman: Arkham City Shatters Single-day Record for Demos Played in Both US & UK
Exclusive Free Demo Attracts Record Numbers to OnLive Service
Palo Alto, Calif. – November 23, 2011 – OnLive, Inc., the pioneer of cloud gaming, announced today that the company’s just-launched FREE, EXCLUSIVE instant demo of Batman: Arkham City has broken both US and UK records for most OnLive demos played in a single day. The OnLive instant demo, which coincided with the North American PC release of the game and precedes the UK’s PC launch by three days, gave Batman fans the only opportunity to test drive the red-hot action-adventure game with a fully playable trial of the game’s first 30 minutes. As with all OnLive games, Batman: Arkham City can be played instantly on almost any PC or Mac® via any browser, with no discs, no large downloads, no waiting in lines and no high-performance hardware required, or on HDTV via the OnLive MicroConsole.
OnLive is seeing exponential growth from Console, PC and Mac gamers who now see OnLive as their first destination in gaming, giving them instant demos that are unavailable on their primary platform, or requiring a large download—often eating up gigabytes of disc space—and complex installation. Publishers are increasingly using OnLive as their exclusive demo platform, since OnLive requires no additional development effort to host a demo of their game and there is no cost to publishers to deliver their demos across all platforms: TV, PC, Mac and soon iPad and Android tablets. Even better, when the demo comes to an end, they can rent or purchase the title on OnLive and continue from where they left off, without needing to restart from the beginning, creating a seamless “freemium” try-before-you-buy conversion that’s a great proposition for both gamers and publishers alike.
“The record-shattering performance of the Batman: Arkham City demo shows that gamers recognize the immense advantages of playing free trials on the OnLive platform,” said Steve Perlman, OnLive Founder and CEO. “OnLive makes the ‘try-before-you-buy’ experience effortless, and it’s quickly becoming gamers’ go-to destination for instant-play demos and early exclusives.”
Gamers can find instant demos for almost every OnLive game at onlive.com, as well on OnLive partner sites, such as gamespot.com/gamespot.co.uk, where instant OnLive demos are embedded within PC game reviews, on publisher game websites, and coming soon from OnLive retail partners, such a GAME Group plc’s game.co.uk and gamestation.co.uk sites.
In fact, OnLive instant demos can be launched directly from Tweets, Facebook posts, emails, YouTube videos and even press releases and media alerts, such as this one! The world-wide exclusive demo of the smash-hit, Batman: Arkham City, is just a click away: www.onlive.com/launch/trial/batman-arkham-city
Developed by Rocksteady Studios, published by Warner Bros. Interactive Entertainment and based on DC Entertainment’s core Batman license, Batman: Arkham City has received critical acclaim for its console versions, with average scores of 94 to 96 on Metacritic.com. The title is already a contender for numerous “Game of the Year” awards. Batman: Arkham City builds upon the intense, atmospheric foundation of Batman: Arkham Asylum, sending players flying through the expansive Arkham City—five times larger than the game world in Batman: Arkham Asylum—the new maximum security “home” for all of Gotham City’s thugs, gangsters and insane criminal masterminds. Featuring an incredible Rogues Gallery of Gotham City’s most dangerous criminals including Catwoman, The Joker, The Riddler, Two-Face, Harley Quinn, The Penguin, Mr. Freeze and many others, the game allows players to genuinely experience what it feels like to be The Dark Knight delivering justice on the streets of Gotham City.
OnLive is the pioneer of on-demand, instant-play video game services, delivering real-time interactive experiences and rich media through the Internet. With groundbreaking video compression technology, OnLive harnesses cloud computing to provide the power and intelligence needed to instantly deliver the latest, premium game titles to any HDTV via the OnLive Game System or nearly any PC and Mac® via a small browser download. The OnLive Viewer app is available for the iPad and Android tablets and playable versions will be available soon. OnLive is available in North America and the UK and will continue expanding into Europe and Asia soon. OnLive’s technology is backed by hundreds of patents and patents pending. The company is headquartered in Palo Alto, California. OnLive investors include Warner Bros., Autodesk, Maverick Capital, AT&T, British Telecommunications (BT), The Belgacom Group, HTC and Juniper Networks. More information is available at www.onlive.com and www.onlive.co.uk.
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